Nigerian music platform MePlaylist raises funding from investors including Beyoncé's father.

MePlaylist has secured funding for the on-demand music platform from several investors that include Matthew Knowles, father of popular pop artists, Beyoncé Giselle Knowles-Carter.

MePlaylist is a music streaming platform that aims to create an intuitive and unique media to access unlimited music. Its app collects data about user tastes and preferences to create custom-curated playlists.

The music streaming startup was founded by Olakunle Oladehin, the company aims to revitalize the music streaming space in Africa, and with this in mind has secured investment to expand its catalog and add new features.

Olakunle said the startup’s focus was on putting its users and their music consumption habits first.

“Our platform has been designed with the understanding that people are mobile and constantly in need of new content, so from our interface to our catalog options, we are making the MePlaylist experience the best in the market,” he said.

The undisclosed investment comes from Knowles’ Music World Entertainment Corporation, and Matthew Knowles believes the startup was taking music streaming a step further by personalizing the experience for each consumer.

“This and the population of Africans both on the continent and in the diaspora is why I am proud to have invested in MePlaylist,” Matthew Knowles said.

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