Top Rules To Learn Before Considering UX Design in Africa


There are rules to guide basically everything in life. Knowing the rules and living by them helps a great deal as it makes you identify with the people you belong with. As such, if you know there are rules governing your passion or line of job, then it is to your own interest to learn the rules and utilize them as much as you can. 

Some of the most important rules every new or existing UX designer should follow to create an excellent experience for people include the following;

Adapt design for short attention spans

Don’t overwhelm users with too much information. An attention span is defined as the amount of time someone concentrates on a task without becoming distracted. A 2015 study conducted by Microsoft found that the average human attention span has declined from 12 seconds to 8 seconds. This means that we now have a shorter attention span than goldfish. Designers need to adjust to cope with this behavior, with the goal of getting people the information they need as quickly as possible.

Adapt your design process for the product you design

UX process is a make-it-or-break-it aspect of UX design. Without a solid UX process, a designer could be completely moving in the dark. A clear and concise process, on the other hand, makes it possible to craft amazing experiences for users.

Make a Prototype before you build a real product

The design phase for digital products should include a prototyping stage. Skipping prototyping and putting a lot of effort into building an actual product is another common (and dangerous) mistake among many design teams. When we put a lot of effort into creating something that we believe is great, it can be really stressful to realize that our solution doesn’t work as expected when we release it into the wild.

Prototyping is creating a model of a product so that it can be tested. Prototyping allows you to test your hypothesis before spending time with an engineering team building the actual product. Designers can use different design techniques for prototyping. One useful prototyping technique is called rapid prototyping. It’s a popular way of quickly creating the future state of a product, be it a website or an app, and validating it with a group of users.

Use real content when designing

Avoid Lorem Ipsum and dummy placeholders. Almost every product is based around content, whether that’s text, images, or videos. It can be said that design is an enhancement to the content. Yet many designers don’t take content into account during the design phase — they use Lorem Ipsum instead of real copy and placeholders instead of real images. While such a design might look great on a designer’s artboard, the picture might be completely different when the same design is filled with actual data.

Make design usable and accessible

Design for a diverse set of users that will interact with your products. When it comes to design, designers often obsess overlook and appeal instead of functionality and accessibility. Most of us try to make things look beautiful. Quite often this leads to a situation where aesthetics become more important for designers than usability. Of course, aesthetics are important and we definitely should try to make our designs appealing, but only after we have usable products. The most important job of digital products and services is to perform a function.

Don’t try to solve the problem yourself. 

Design is a team sport — don’t work in isolation. As Lyndon Johnson once said, “There are no problems we cannot solve together, and very few that we can solve by ourselves.” Great user experiences are a result of the collaboration between designers and developers, stakeholders, and users. There’s no such thing as a “solo genius.” When designing, you need to work with as many people as possible to get their ideas, insights, and thoughts on your work.

Offer informative feedback

An app or website should always keep users informed about what is going on. As one of the original 10 of Jakob Nielsen’s heuristics for usability, visibility of system status remains among the most important principles in user-interface design. Users want to know their current context in a system at any given time and apps shouldn’t keep them guessing — they should tell the user what’s happening via appropriate visual feedback. Providing instant visual feedback, such as an animated indicator when a user initiates an operation, is a great way to inform users that an interface is working.

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