4 SEO tools for beginners.

Search Engine Optimization, commonly called SEO is, in simple terms, the way and means by which a website ranks. 

There are various ways by which this can be done, and there are various aspects to it. Knowing exactly where to begin your optimization can be a bit off the edge especially if you are a beginner. 

As such, in today's episode of learning how-to, we will be sharing top tools that will help you narrow down your knowledge and aid learning SEO. 

In no particular order, below are some of the top tools that can help beginners learn SEO.


If as a beginner you are looking to learn more about your website or about a competitor’s site the SEM rush might be a good start. 

All you have to do is enter a URL and run a search. From there, you’ll be provided with a variety of data, all of which can be used to help push your SEO efforts to the next level.

If you want to learn more about any website, with an eye towards SEO, you’ll need to spend plenty of time with SEMrush. 

There aren’t many free SEO tools that offer as much as this one

Google Search Console

If you hope to familiarize yourself with only one free SEO tool, then this is a very good start. It may not be the most advanced. And, it may not have a direct impact on your rankings. But, it’s extremely powerful for beginners.

This free SEO tool is all about the overall health of your website.

They give you a good idea of where your site stands and how it’s progressing. For example, you want your total clicks, total impressions, and CTR to increase over time, with your average position getting lower.

Even if you don’t know the first thing about using the Google Search Console, it only takes a few minutes to poke around and learn how it works.


If  Firefox, Chrome or Opera is your browser of choice for everything you have to do online then you can decide to learn more about the SEOquake browser extension. It doesn’t matter which of these three browsers you use, the same features are available.

While this free tool is self-explanatory, once installed, there are some key features that you should become familiar with:

  • Instantly conduct an on-page SEO audit of any webpage, including competitors.
  • Analyze the external and internal links of any webpage.
  • Compare URLs and domains, in real-time.
  • Export data for future use.
You’ll find this useful when browsing your own website, as it gives you an idea of what is done right and what might need a change.

It’s also useful as you check out your competitors. By seeing where they come up short, you may be able to take full advantage, subsequently pushing your website to the top of the search engine results.

Google Keyword Planner

This one is a must-use for all beginners. You can’t go wrong when you get involved with this free tool.  

It provides comprehensive and detailed search results that can be immediately put into action.

This allows you to answer questions such as:
  • What long-tail keywords make the most sense for a website?
  • Which keywords have the least amount of competition?
  • Which keywords are searched for the most?
There are lots of other tools that are free and easily accessible for learning SEO in-depth for beginners. 

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