Jumia Helping To Promote Nigerian economy through MSMEs empowerment


The immense contributions of Jumia to the growth of their micro and macroeconomics are the reason countries, developed and developing, highly regard their MSMEs sector.

As of last year, the company launched the Jumia Mall, an online platform where any interested brands could reach their target audiences through advertisement and display of their products and services. 

This platform, with its wide reach, offers these brands, irrespective of their sizes, a much wider reach at a much-reduced price thereby reducing their cost of marketing and advertising. Many MSMEs and even some Fortune 500 companies are taking advantage of the platform to reach their current and prospective consumers. On the logistics aspect of its business, Jumia, not only uses its own vehicles but also third-party logistics companies to deliver merchandise from the sellers to the consumers. 

Apart from satisfying its numerous customers, Jumia has facilitated the growth of the logistics business in Nigeria by offering ready businesses, through patronage, to these third-party logistics services providers, who are mostly MSMEs. The company has over 100 local logistics services providers on its integrated network. 

It recently incorporated Gokada, one of the motorcycle hailing companies whose operations were recently restricted in Lagos State, saving the company from imminent collapse as a result of the regulatory restriction. The company also has a payment service, JumiaPay, designed to offer a safe, fast and easy solution to online payments on its platform. 

The service which is available in six countries – Nigeria, Egypt, Ivory Coast, Ghana, Morocco, and Kenya – has been expanded beyond the physical goods marketplace to also include the purchase of the company’s on-demand services such as restaurant food delivery, and airtime recharge.

JumiaPay offers convenience to all the parties for every transaction – customers, sellers, financial institutions, etc. Prior to the launch of the service in 2016, Jumia users had to use other payment platforms to make payments for purchased items. 

Jumia works with banks to provide a more secure option of payments where you get reimbursed instantly if anything goes wrong with your order. It also ensures prompt payment to the sellers once the transaction is completed. 

They have promoted entrepreneurship by reducing the hassles that come with marketing and logistics. 

Jumia has shown that the nation’s economic growth could be facilitated by private corporate concerns through the building of ecosystems that could empower MSMEs at every aspect of their businesses.

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