Google’s Year in Search: Nigeria


Just recently, Google released the results of its 2019 ‘Year in Search’, providing a unique insight into the year’s major moments and top trends based on searches conducted in Nigeria.

Search trends information is gathered from data collated by Google based on what Nigerians have been searching for and asking Google this year. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.


This year’s trending searches show Nigerians’ keen interest in the world and the people around them. Pop culture, sports, and politics captured the nation’s attention. From AFCON 2019 to xenophobia, Big Brother and first aid, Nigerians use search to find out about the things that really matter to them. Here’s a closer look at Nigeria’s ‘Year in Search’:

Top ten trending ‘what is…’ questions

What is Xenophobia
What is Ruga
What is Terrorism
What is Election
What is Justice
What is Political Apathy
What is Revolution
What is Capital Market
What is happening in South Africa
What is First Aid

Top ten news story searches

ASUU Strike
AFCON 2019
Naira Marley
Women’s World Cup 2019
Xenophobia
Election results
XXXtentacion
iPhone 11
MC Oluomo
Headies award 2019

Top ten people searches

Naira Marley
Atiku Abubakar
Neymar
MC Oluomo
Rema
Cameron Boyce
xxxtentacion
Teni
Nipsey Hussle
DJ Arafat

Top ten music artist searches

Zlatan
Burna Boy
Naira Marley
Teni
Kizz Daniel
Simi
Phyno
Rema
Timaya
Fireboy

Top ten movies/series searches

Big Brother Nigeria
Mehek
Captain Marvel
When they see us
Aquaman
Shazam
Game of Thrones Season 8
Money Heist
John Wick 3
Avengers Endgame

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